Three common mistakes are stopping your sales on Amazon. Solve them for more visibility and sales. See our tips.
Thomas Hjul Alstrup
Selling products on Amazon is a journey full of pitfalls that many discover along the way. Therefore, we recommend new Amazon sellers from the start to work with an experienced Amazon agency like WeMarket for the best possible start, which is especially important on Amazon. We take a closer look here at why this is crucial and which mistakes you should particularly avoid.
When you list products on Amazon, you must quickly communicate the main benefits in the right language to potential customers. If users don’t quickly understand why your product is different and a good purchase, you lose many sales. The main benefits and purchase reasons should be at the top of the title and bullet points (especially the first two!). Most decide in seconds, so you have little time to convince before they move on.
The rest of the product text—even though few read it all—is not unimportant. On the contrary! Here you should focus on the other main role: Amazon SEO. We always recommend a thorough SEO analysis before translating texts from your webshop to identify which keywords and phrases should be used to appear on the first page of relevant searches. Even if your existing texts are SEO-optimized, remember: Amazon is its own system—keywords and patterns may differ greatly from Google. Search patterns also change over time, so ongoing optimization is necessary. Additionally, keywords may be culturally or nationally dependent; popular searches in Germany may yield no results in Italy.
Our advice: Put the most important selling points at the top, and always conduct a good SEO analysis so you know which keywords increase relevance and traffic.
As mentioned, it’s crucial that the customer sees the main arguments directly on the product page. This especially applies to images. Good and relevant images can really convince, whereas poor or confusing images have the opposite effect.
Just like with the texts, you can upload multiple images. Choose those that convince best and put the best first. Remember that the first image appears together with the title in search results. Use an image that stands out from competitors—you’ll get an advantage.
If you—like we almost always recommend—also have A+ content and Brand Store, strong images are critical to get the maximum effect.
Good SEO texts and images are rarely enough—the competition on Amazon is fierce. You should supplement organic sales with planned and targeted marketing campaigns on Amazon. The three main types are Sponsored Products, Sponsored Brands, and Sponsored Display. All provide visibility in the most important places, such as at the top of the first page or next to competitors. Since such campaigns cost money, you must set them up to reach the right customers and achieve profitability. You need to continually evaluate, improve strategy, and quickly react to shifts in search patterns and competition. As we like to say: Amazon never sleeps—neither should you.
If you want help selling more on Amazon, contact us at kontakt@wemarket.dk/no or call 70 44 42 88.
Hos WeMarket tilbyr vi bedrifter en benchmark-rapport som sammenligner deres markedsføringsinnsats med de viktigste konkurrentene. Du bestemmer selv hvem vi skal sammenligne med.
Vi har spesialisert oss på å selge fysiske varer på nett og skape vekst for nettbutikker – og det kan du nå få glede av, selv om du ikke er kunde fra før.
Det koster ingenting.
